|
When someone queries the major search engines using
a keyword related to your site's products or services, does your page appear
in the top 10 matches or is it your competition?
If you're listed, but not within the first 10 to
30 matches, you lose. Ranking well on the major search engines - and staying
well ranked - is the key to bringing free, targeted traffic to your Web
site.
The best advertising dollars
you can spend on the Web are to achieve top rankings on search engines.
There are several reasons:
- 95% of Internet users begin
their web travel at major search engines.
- Anyone who finds your site
through the search engines was specifically looking for your products
or services.
- Independent studies have shown
that improving your search engine positions provides far better results
than any other form of Web advertising. WE SPECIALIZE in helping companies
take advantage of the web by improving their position in the top search
engines.
What
We Will
Do...
The Short Answer
We create special HTML code for you
to insert into your pages. This code allows your pages to gain much
stronger rankings on the search engines, so you'll get more traffic.
Most of this special HTML code is invisible, so it won't change the
overall look and feel of your pages.
Next, we register your pages with the top main 10 (and most influential)
search engines. Over the following months, we regularly check the search
engines to make sure your pages are still listed well, so your site
will continue to receive traffic.
The Long Answer
1. Preparation
First things first. We closely inspect your competitors'
sites to see what you're up against! You obviously have sites listed
above yours on the robot-driven engines otherwise you wouldn't require
this service, so we analyze the reasons why these sites are listed
above yours.
Stage two: We take a close look at your site and make a list of keywords
(and keyword phrases) that we consider will bring the right kind of
targeted traffic to your site. This is by no means a final list, were
likely to chop and change this list as your campaign progresses, depending
on the performance you're getting from each keyword.
Stage three: We construct powerful combinations of keywords to place
on your pages (META tags, Title's etc.), never forgetting the importance
of the human click-me factor, then well upload it to your pages.
Stage four: Before uploading
your perfected pages, we place hidden counters on your site. These
counters will track the hits coming to your site from search engines,
advertisements, etc. You will be able to view the results each day
through our "My Account" page. The results will provide you
and us with critical information concerning what key words people are
typing in the search engines to come to your site and which of your
advertising dollars are being wasted. We analyze this information and
make changes accordingly each month.
Back to top
2.
Submission
Robot-driven (major) search engines: We submit
these listings individually, making sure not to spam them by over-submitting
above their individual thresholds. We do not just submit only the home
page and wait for the rest to be crawled. Nothing is left to chance.
We have good track records with previous clients' sites when it comes
to submitting, but this does not mean we guarantee you a top 10 listing.
Back to top
3.
Monthly Monitoring and Resubmission
We watch your listings constantly and keep careful
logs to find out which of your listings are rising and which are falling.
We leave your strong listings well alone! This is the single biggest
mistake other promoters make; they blindly resubmit URL's month after
month - even if the listing is at #1 and can only move downwards.
Before resubmitting your weak listings, we improve the pages first.
If we were to simply resubmit without making any changes, the pages
would perform badly all over again - another common mistake made by
other so-called promotion experts.
Back to top
This Is What We Don't do
We don't guarantee a top
10 listing
Unless your brother or sister happens to be a
Yahoo! reviewer, there is nobody on the face of the Earth who can guarantee
you a Yahoo! listing. At the end of the day, if the Yahoo! reviewer
doesn't like your site, you won't get a listing.
We don't guarantee sales, only traffic
We'll lead the horses to your water, but it's
up to you to make them drink.
Here's
Why
What do I get for this $65 charge each month?
Monthly Maintenance means exactly
that: maintaining your search engine listings. If we just submit your
pages once, within a few weeks they'll drop lower and lower down the
list and eventually disappear. In order to keep the traffic flowing
to your site, we need to keep a close eye on your listings and if they
start to slip we need to resubmit them, or in some cases make minor
alterations and then resubmit. The search engines listings are not
like a telephone directory where once you're listed, you're in. It's
more like once you're listed, you're in for a few weeks, then you're
out unless you resubmit.
Back
to top
|
|